MODULE 1: Design the dream
Get clear on why you want to create this business, the type of business you want to create, and clear your fears about being in business online.
MODULE 2: Power of Purpose
Explore your purpose and apply it to the service you are selling - align your business, so you feel that you are showing up in the world to do the thing you're here to do.
MODULE 3: Gift of Gifts
The last thing we want to do is build a business that feels HARD, so we get clear on your strengths, talents and gifts, and how to bring them forward in your business model to ensure that your business feels easy!
MODULE 4: Niching Necessities
The most common mistake that start-ups make is trying to serve and speak to EVERYONE. Niching and refining your target market can be tricky, but we do it the easy way with some highly connected, super-effective strategies.
MODULE 5: Connect and Get Curious
Don't just choose a niche, get in front of your ideal clients, connect with them, and understand them deeply. This module will help you do that, in a way that is fun, inspiring, and totally motivating! (Most students say that Take Off is worth the investment for this chapter alone!)
MODULE 6: Heart-Centred Sales
Sales skills are a non-negotiable for online entrepreneurs, no matter how big your business is going to become, no matter how much you want to outsource all the 'selling' part. BUT... the good news is that it doesn't have to be sleazy, pushy or 'salesy'. We sell through empowerment, and with heart. Not trickery and dodgy tactics.
MODULE 7: Messaging Mastery
Take what you've learned from your ideal clients, and turn it into a powerful, compelling message. We create your messaging 'onion' starter template, which we then continue to develop through the remainder of the program.
MODULE 8: Package with Passion
Once you've got clarity on WHO you're serving, and WHAT they need from you... we craft a compelling offer and test it using free marketing strategies. We ensure you've got the right packages, services and sales process to bring in new clients every single week.
MODULE 9: Raise your Reach
Get in front of MORE of your ideal clients, and present a compelling offer that has them saying "Yes please! Shut up and take my money!" Using free value-driven content, we start to REALLY dial up your sales from here.
MODULE 10: Winning Webinars
Leave your webinar resistance at the door. Because they are such a brilliant strategy, especially when you're first growing your business. But we do them differently in the #ladyposse - webinars are a heart-felt service to ALL of your audience, not just the ones who are ready and willing to purchase your offer.
MODULE 11: Content Marketing Queen
Once you have super-clarity on your niche, your message, and what it is that you are selling, it's time to start systemising the way that you bring in leads, and convert them into clients. Content marketing has come a long way since the days of just needing to blog each day. We build a content marketing system that is easy and sustainable for you, and that attracts and warms the right members of your audience.
MODULE 12: Magnetic Marketing
LAST? We sort your marketing last? YES! That's the whole basis of lean business - we get clients FIRST, and then scale your marketing strategies based on what WORKS. This means you make money much faster, AND you don't have to spend money on marketing early (which is the riskiest time to invest in your marketing!)